Final Compositions

 

My Colored Composition: Relating Mood to Traffic by DJ Tiesto

 

My Black/White Composition: Relating Rhythm to Traffic by DJ Tiesto 

attempt #1 at colored composition

Here are my thoughts for my colored composition. First thing I did was try to pick out a hue set that I felt was appropriate for my composition. I chose a split complimentary of purple/orange/yellow because those hues are associated with happiness, energy, wealth, and creativity.

 

Next I chose this photo of NYC traffic as the background for my composition, then simplified it which you can see above in my sketches. From there I made multiple lines to create the small, geometric shapes that I would later fill in with color.

inspiration for my colored composition

 

This is a painting done by Joseph Stella titled Spring, medium: watercolor. I saw this at the Bowdoin Museum of Art and was very intrigued by the overall composition. As I stood there and observed the painting, first thing I noticed was the depth of the painting. When I listen to the song I chose, the listener can experience multiple feelings towards the song, such as happiness, passion, energy, creativity, wealth, mystery and cleanliness. Although I feel that Joseph Stella's Spring doesnt have this many feelings/moods that could be associated with it, I feel that the stain glass effect with small, geometric shapes in a specific color set is very effective for my composition.

sketches for black/white composition

Here are a few of my thoughts for the black and white composition. For my color composition I wanted to focus on mood so for my black/white composition I solely focused on rhythm. When you think of a techno song, first instincts may be that it is a hectic song, however for Traffic by DJ Tiesto it is smooth. What I mean by smooth is the transitions from one bunch of beats to another set is not chaotic, the dj does not throw in random beats to throw off the listener. Other notes I jotted down were how many beats, the flow of the piece of music and a few sketches that could be associated with the music.

A video I stumbled upon that matches up each respective letter with a font of the same starting letter

http://vimeo.com/18499580

Assignment 11b - Ad #2 Final

This is my second ad. Compared to the first one, I wanted to make this one more creative. When I was brain storming, I was really interested in the metaphoric meaning of roots coming from the company to the education. At first I did not have a box around Where Young Minds Grow, rather a single root would connect to each letter. However I found that to be cheesy and got away from what I wanted the ads to portray which is clean, organized and not hard to distinguish what Juan's company was: professional.