This is one of the two ads I came up with. This one is simplistic which I like because if your a non profit company selling textbooks to schools, you do not want a fancy ad. All the important information I gathered from the interview is on this ad. Reffering back to the Z format overall, the three main points would be Warning!, Tall Tree Publishing, and Where Minds Grow. I want the viwer's eye to hit those main points first than wonder. Overall there seems to be too much empty space but I did not want to clog the info.
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